Free Ebook 99 Bottles of Wine, by David Schuemann
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99 Bottles of Wine, by David Schuemann
Free Ebook 99 Bottles of Wine, by David Schuemann
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Review
"In his new book, 99 Bottles of Wine, Schuemann spills the industry's secrets about how wine labels tickle our subconscious and coerce us into grabbing a bottle off the shelf. The book is also a feast for the eyes, with about 100 photographs of the sleekest, most eye-catching wine labels in the business." - NPR.org "The Salt""Design fans will love this collection of photos from the most iconic labels."The Wine Enthusiast"The book highlights not just the label design, but the clients and processes behind the design...full-color photographs reveal the range and creativity possible within such a limited space...The brief narratives that accompany each of the labels create context, giving a sense of how the client and designers worked together to establish a brand image."-The Napa Valley Register
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From the Inside Flap
In the last fifty years, the wine industry has undergone radical change. Once regarded as an industry specific to Europe - especially France, Italy, Germany and Spain - wine has since become a worldwide endeavor, with North and South America, New Zealand and Australia all becoming revered wine producers in their own right. Now more than ever, the quality of wine is not only what matters. In today's marketplace, a brand's packaging is essential to its success.99 Bottles of Wine: The Making of the Contemporary Wine Label is a celebration of this unique and evolving art form. David Schuemann, Owner and Creative Director of CF Napa Brand Design, reveals the inspiration and strategic thinking behind 99 of the most successful packaging designs from the company's portfolio - from solutions for boutique producers to some of the largest wine companies worldwide. Vivid photographs of the resulting solutions accompany each of Schuemann's narratives, and the book's dust jacket unfolds to become a stunning poster featuring all 99 of the wine bottles featured in the book.
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Product details
Hardcover: 200 pages
Publisher: Val de Grace; First edition, second printing. edition (July 9, 2013)
Language: English
ISBN-10: 0984884947
ISBN-13: 978-0984884940
Product Dimensions:
8.5 x 1 x 12.8 inches
Shipping Weight: 3.3 pounds (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
16 customer reviews
Amazon Best Sellers Rank:
#478,841 in Books (See Top 100 in Books)
This is about as beautifully designed book as one is lucky to encounter. The wine labels are off scale elegant, the photography is sensitive and well thought out, the typography is a delight. The great book and type designer Jan Tschichold would have loved this book. Bravo!
David Schuemann has complied a great collection of exciting wine bottles and told the stories of their development. As a former globe-trotting advertising photographer who spent his 25 year career avoiding still life images (bottles, cans, flowers and bowls of pasta) I am thrilled by this book - starting with the black-on-black cover and stand-alone poster of the 99 bottles inside.This book is a must-have companion to Paul Wagner's "Wine Marketing & Sales" book - especially chapter 6: Wine Packaging and Labels"
Fantastic book! Makes for a great gift!
I heard this was a very nicely done book and I wasn't disappointed. The dust jack on the inside doubles as a gorgeous poster of all the wine bottles w/labels featured in the book. Interesting stories about the wineries and the label designs. I gave it as a gift to friends who make their own wine.
just perfect.Excelent quality!
In the opening pages of 99 Bottles of Wine, author Dave Schuemann brings us a startling observation: "We eat and drink with our eyes." Meaning that the aesthetics of food and wine and their presentation actually influence the way we taste and appreciate them. On that foundation, Schuemann then unfurls a fascinating parade of 99 examples showing us, in words and pictures, how the aesthetics and market positioning of wine labels, bottles and packaging often play a determinant role in the ultimate success -- or failure -- of a wine brand. It's a rich, illuminating read, from start to finish.But this book is by no means a dry intellectual exercise. It's a celebration of the arts of wine and design. It's a celebration of the spirit and passion of the men and women who devote their lives to making wines. And it is also a celebration of how far America has come in the arts and sciences of grape-growing and wine-making. As Schuemann explains, 50 years ago almost no one imagined that the United States would become a world power in wine, but we did just that, and 99 Bottles of Wine gives us a lively, insightful view of how we did it.Full disclosure: 99 Bottles of Wine is published by Val de Grace Books, a small specialty publishing house that I created to bring forth unique, beautiful books on American wine, business and culture. We salute Dave Schuemann and his entire team at CF Napa, the esteemed design firm; they have created, for all of us, a truly magnificent book, a work to cherish for many years to come.
This beautiful book contains full page color spreads of 99 incredibly diverse wine label designs by CF Napa Brand Design based in the heart of Napa, California. Their designs from around the world capture the essence of their customers as clearly displayed throughout this book.The design work tells the narrative of the design process for each individual label, allowing the reader to learn about the little known facts regarding each of the wineries.There is a contiguous relationship between the narrative and the character behind some of the world's most iconic and well known wine label designs.As an amateur bibliophile, this is a "must have". This book belongs in every wine lover, wine collector, designer or art lovers library. This rich and spectacular book will be on my favorites list and a definite recommendation to friends, family and co-workers as a gift for the holidays.
99 Bottles of Wine is an amazing collection of diverse designs by CF Napa and its talented Creative Director, David Schuemann. In a market where there are so many participants, this book is a demonstration that every winery has a story and a personality to share, unique and powerful to itself. With so many brands in the market competing for shelf space, this rare book provides a glimpse into the notable wineries who have trusted this exceptional design force with their image and message, inviting the consumer to try the wine and enjoy the experience.As I turn the pages of this book, two impressions come to mind: the meticulous attention to detail and the variety of approaches CF Napa has taken to achieve these designs. A lot of thought has gone into these packages including the bottle shapes, the label design, the capsule choice and much more. There may be a single icon used as a symbol of the wine such as the windmill on "Windmill Valley" or a plethora of images that come together to achieve the package appeal such as the formulas of "Educated Guess". I am particularly drawn to the face detail of the "Signorello" logo as well as the 3D appearance of the "Luna Nuda" stars logo. The result is a gamut of impressive design interpretations including vintage, classic, edgy, progressive, geometric, modern, fun, demure and alluring.This book will make an amazing gift for a wine aficionado or collector as well as a anyone who appreciates or studies fine art and packaging. A truly remarkable collection!
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